When running time-sensitive promotions, the last thing you want is customers visiting an expired offer. Expiring short URL solve this problem by automatically redirecting traffic after a set date, creating urgency while ensuring visitors always reach valid content. This approach keeps marketing materials relevant even after a promotion ends and prevents frustration that could damage trust. Example: A retailer launched a Black Friday deal through brand.link/deal. After 72 hours, the link automatically redirected users to a new Cyber Monday offer. This smooth transition kept customers engaged and boosted follow-up sales by 15%. Step-by-step: 1) Set expiration policies in your shortener tool. 2) Plan alternate destinations in advance. 3) Monitor traffic and adjust future campaigns based on engagement data. 4) Document the workflow so all marketing staff use expiration features consistently. Summary: Expiring links maintain relevance, prevent disappointment, and create urgency that drives conversions.